{"id":41516,"date":"2024-07-24T13:56:37","date_gmt":"2024-07-24T11:56:37","guid":{"rendered":"http:\/\/shekulliagency.com\/?p=41516"},"modified":"2024-07-24T13:56:38","modified_gmt":"2024-07-24T11:56:38","slug":"adidas-perballet-me-thirrje-per-bojkot-pasi-hoqi-bella-hadidin-nga-reklamat-e-atleteve","status":"publish","type":"post","link":"https:\/\/alb.shekulliagency.com\/?p=41516","title":{"rendered":"“Adidas” p\u00ebrballet me thirrje p\u00ebr bojkot, pasi hoqi Bella Hadidin nga reklamat e atleteve"},"content":{"rendered":"\n
\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

SEDA SEVENCAN<\/p>\n\n\n\n

Pasi kompania gjermane e veshmbathjeve sportive “Adidas”, hoqi nga reklamat e atlet\u00ebve “imazhin e mark\u00ebs Adidas”, modelen palestinezo-amerikane me fam\u00eb bot\u00ebrore Bella Hadid, p\u00ebr shkak t\u00eb reagimit t\u00eb grupeve lobuese dhe institucioneve q\u00eb mb\u00ebshtesin Izraelin, kompania po p\u00ebrballet me reagime dhe thirrje p\u00ebr bojkot, raporton Anadolu.<\/p>\n\n\n\n

Pas kritikave nga Izraeli, “Adidas”-i hoqi Hadidin, e cila prej koh\u00ebsh ishte e z\u00ebshme p\u00ebr t\u00eb drejtat e palestinez\u00ebve, nga reklama e atlet\u00ebve. Sipas “Daily Mail”, duke cituar nj\u00eb burim me njohuri p\u00ebr k\u00ebt\u00eb \u00e7\u00ebshtje, Hadid ia raportoi \u00e7\u00ebshtjen avokat\u00ebve t\u00eb saj p\u00ebr procedura ligjore nd\u00ebrsa marka k\u00ebrkoi falje p\u00ebr “\u00e7do shqet\u00ebsim t\u00eb shkaktuar” nga fushata reklamuese.<\/p>\n\n\n\n

Pas vendimit t\u00eb kompanis\u00eb, shum\u00eb p\u00ebrdorues t\u00eb rrjeteve sociale reaguan ndaj “Adidas”-it duke mbrojtur Hadidin.<\/p>\n\n\n\n

“Bella Hadid \u00ebsht\u00eb nj\u00eb trim\u00ebresh\u00eb! Shpresoj q\u00eb ‘Adidas’ t\u00eb d\u00ebmtohet nga bojkoti”, tha nj\u00eb p\u00ebrdorues i rrjeteve sociale, nd\u00ebrsa nj\u00eb tjet\u00ebr tha: “M\u00eb falni djema, nuk blej ‘Adidas’ p\u00ebr shkak t\u00eb trajtimit t\u00eb tyre frikacak ndaj Bella Hadidit”.<\/p>\n\n\n\n

P\u00ebrderisa reagimet ndaj “Adidas”-it evoluan n\u00eb thirrje p\u00ebr bojkot, p\u00ebrdoruesit e rrjeteve sociale than\u00eb: “Pas incidentit me Bella Hadidin, ne do t’i themi lamtumir\u00eb ‘Adidas’-it. Ata q\u00eb inkurajojn\u00eb kriminel\u00ebt e gjenocidit nuk duhet t\u00eb marrin asnj\u00eb para nga parat\u00eb q\u00eb fitojm\u00eb me ndershm\u00ebri. Bojkot pro-arab dhe pro-palestinez, po ndodh t\u00ebrmet n\u00eb Starbucks dhe McDonald’s… Adidas, adios!”.<\/p>\n\n\n\n

– Analisti politik thekson r\u00ebnd\u00ebsin\u00eb e bojkotit ndaj markave q\u00eb mb\u00ebshtesin Izraelin<\/p>\n\n\n\n

Sami Hamdi, nj\u00eb analist politik, duke folur p\u00ebr Anadolu-n, t\u00ebrhoqi v\u00ebmendjen e bojkot\u00ebve n\u00eb ndikimin tek kompanit\u00eb e tjera q\u00eb shihen si mb\u00ebshtet\u00ebse t\u00eb Izraelit, i cili vazhdon sulmet e tij vdekjeprur\u00ebse n\u00eb Rripin e Gaz\u00ebs.<\/p>\n\n\n\n

“McDonald’s, Starbucks, KFC dhe marka t\u00eb tjera tashm\u00eb po p\u00ebrjetojn\u00eb efektet e l\u00ebvizjeve t\u00eb bojkotit n\u00eb vendet me shumic\u00eb muslimane dhe shum\u00eb prej k\u00ebtyre markave jan\u00eb detyruar t\u00eb mbyllin shum\u00eb nga deg\u00ebt e tyre. Tashm\u00eb ka thirrje p\u00ebr nj\u00eb bojkot t\u00eb ngjash\u00ebm ndaj ‘Adidas’-it”, tha Hamdi.<\/p>\n\n\n\n

Ai thekson se Tel Avivi po p\u00ebrjeton gjithnj\u00eb e m\u00eb shum\u00eb telashe p\u00ebr shkak t\u00eb perceptimit gjithnj\u00eb e m\u00eb negativ ndaj vetes nga publiku. “Ka nj\u00eb panik n\u00eb rritje n\u00eb Tel Aviv se Izraeli po humbet monopolin e tij n\u00eb diskursin publik”, tha Hamdi duke shtuar se aleat\u00ebt e Izraelit kan\u00eb filluar t\u00eb ndihen t\u00eb pak\u00ebndsh\u00ebm me rritjen e presionit publik pro-palestinez. <\/p>\n\n\n\n

“Kjo \u00ebsht\u00eb arsyeja pse Izraeli sulmon markat q\u00eb aludojn\u00eb nga distanca nj\u00eb simpati palestineze, n\u00eb nj\u00eb p\u00ebrpjekje t\u00eb d\u00ebshp\u00ebruar p\u00ebr t\u00eb mbytur z\u00ebrat palestinez\u00eb q\u00eb jan\u00eb kaq ndikues n\u00eb form\u00ebsimin e opinionit publik. Pun\u00ebsimi dhe m\u00eb pas shkarkimi i Bella Hadidit pasqyron konfuzionin dhe pasigurin\u00eb rreth m\u00ebnyr\u00ebs se si Gjermania dhe ‘Adidas’-i do t\u00eb menaxhojn\u00eb pendimin p\u00ebr nj\u00eb gjenocid t\u00eb kaluar me nj\u00eb publik gjithnj\u00eb e m\u00eb t\u00eb z\u00ebsh\u00ebm q\u00eb d\u00ebnon gjenocidin q\u00eb po ndodh sot”, tha Hamdi.<\/p>\n\n\n\n

– “Kulmi i hipokrizis\u00eb”<\/p>\n\n\n\n

Drejtor i Qendr\u00ebs p\u00ebr Islamin dhe \u00c7\u00ebshtjet Globale (CIGA) pran\u00eb Universitetit “Istanbul Zaim” dhe aktivisti palestinez Sami Al-Arian, nga ana tjet\u00ebr, n\u00eb deklarat\u00ebn p\u00ebr Anadolu tha se marka e veshmbathjes sportive “Adidas” ishte fajtore p\u00ebr “sh\u00ebnjestrimin e t\u00eb famsh\u00ebmve dhe figurave publike q\u00eb mb\u00ebshtesin luft\u00ebn palestineze”.<\/p>\n\n\n\n

“Mendoj se mund t\u00eb nis\u00eb nj\u00eb bojkot kund\u00ebr produkteve t\u00eb ‘Adidas’-it dhe kompania mund t\u00eb detyrohet ta marr\u00eb k\u00ebt\u00eb m\u00ebsim n\u00eb m\u00ebnyr\u00ebn e v\u00ebshtir\u00eb, sepse ata zgjedhin fitimet n\u00eb vend t\u00eb parimeve”, tha Al-Arian.<\/p>\n\n\n\n

Ai tha se veprimet e “Adidas”-it dhe kompanive t\u00eb tjera shum\u00ebkomb\u00ebshe q\u00eb synojn\u00eb Palestin\u00ebn dhe t\u00eb famshmit q\u00eb jan\u00eb pro bojkotit shkaktuan reagime n\u00eb bot\u00ebn arabe dhe muslimane. Sipas tij, q\u00ebndrimi i shum\u00eb prej k\u00ebtyre personazheve t\u00eb famsh\u00ebm ishte \u00e7\u00ebshtje parimore kund\u00ebr ideologjis\u00eb q\u00eb “synon t\u00eb dominoj\u00eb nj\u00eb grup racist mbi nj\u00eb tjet\u00ebr”.<\/p>\n\n\n\n

“Duhet t\u00eb ket\u00eb nj\u00eb \u00e7mim p\u00ebr kompanit\u00eb e tilla q\u00eb mb\u00ebshtesin Izraelin dhe regjimin sionist dhe ky \u00e7mim duhet t\u00eb d\u00ebmtoj\u00eb fitimet e tyre nga bota muslimane, ku jetojn\u00eb m\u00eb shum\u00eb se 1.8 miliard njer\u00ebz, q\u00eb \u00ebsht\u00eb nj\u00eb treg i madh p\u00ebr ta dhe bojkoti kund\u00ebr ‘Adidas’-it duhet t\u00eb b\u00ebhet pjes\u00eb e k\u00ebsaj lufte”, u shpreh Al-Arian.<\/p>\n\n\n\n

Aktivisti palestinez Al-Arian shtoi se largimi i Hadidit nga fushata n\u00ebnkupton p\u00ebrkulje ndaj presionit izraelit p\u00ebr t\u00eb parandaluar mbrojtjen e \u00e7\u00ebshtjes palestineze nga personazhet e famsh\u00ebm. “Trash\u00ebgimia e Bella Hadidit u p\u00ebrket palestinez\u00ebve dhe ata duhet ta dinin se Hadid ishte e hapur p\u00ebr \u00e7\u00ebshtjen e Palestin\u00ebs”, tha ai.<\/p>\n\n\n\n

Al-Arian akuzon “Adidas”-in p\u00ebr bashk\u00ebpunim n\u00eb minimin e t\u00eb drejtave t\u00eb palestinez\u00ebve. “Fakti q\u00eb ata firmos\u00ebn Hadidin dhe m\u00eb pas e lan\u00eb t\u00eb shkoj\u00eb \u00ebsht\u00eb kulmi i hipokrizis\u00eb kur b\u00ebhet fjal\u00eb p\u00ebr \u00e7\u00ebshtjen palestineze. Izraeli po ushtron presion mbi k\u00ebto kompani shum\u00ebkomb\u00ebshe q\u00eb t\u00eb mos mb\u00ebshtesin personat e famsh\u00ebm dhe figura publike q\u00eb mbrojn\u00eb p\u00ebrpjekjen palestineze”, thekson ai. <\/p>\n\n\n\n

– “Adidas” nuk heq dor\u00eb nga vendimi lidhur me Hadidin<\/p>\n\n\n\n

Pas reagimeve, “Adidas”-i k\u00ebrkoi falje nga personat, p\u00ebrfshir\u00eb edhe Hadidin, duke th\u00ebn\u00eb: “Kemi b\u00ebr\u00eb nj\u00eb gabim, qoft\u00eb edhe pa dashje. Ne u k\u00ebrkojm\u00eb falje partner\u00ebve tan\u00eb Bella Hadid, ASAP Nast, Jules Kounde dhe t\u00eb tjer\u00ebve p\u00ebr ndikimin negativ q\u00eb pati mbi ta dhe po rishikojm\u00eb fushat\u00ebn”, por duke mos ndryshuar q\u00ebndrimin lidhur me \u00e7\u00ebshtjen.<\/p>\n\n\n\n

– Fitimet jan\u00eb n\u00ebn rrezik<\/p>\n\n\n\n

Raporti vjetor i “Adidas”-it p\u00ebr vitin 2023 tregon se Evropa, Lindja e Mesme dhe Afrika kan\u00eb pesh\u00ebn m\u00eb t\u00eb madhe, me 39 p\u00ebr qind t\u00eb shitjeve totale t\u00eb kompanis\u00eb, n\u00eb vler\u00eb prej 8.2 miliard\u00eb euro.<\/p>\n\n\n\n

P\u00ebrderisa shitjet n\u00eb rajonin e Azi-Paq\u00ebsorit arrit\u00ebn n\u00eb 2.3 miliard\u00eb euro (11 p\u00ebr qind e shitjeve globale) n\u00eb t\u00eb nj\u00ebjtin vit, k\u00ebto 4 rajone t\u00eb bot\u00ebs p\u00ebrb\u00ebjn\u00eb 50 p\u00ebr qind t\u00eb shitjeve t\u00eb “Adidas”-it.<\/p>\n\n\n\n

Duke marr\u00eb parasysh popullsin\u00eb e konsiderueshme muslimane n\u00eb k\u00ebto rajone, lind pyetja se si q\u00ebndrimi i “Adidas”-it do t\u00eb ndikoj\u00eb n\u00eb shitjet e tij n\u00eb vitin 2024, nd\u00ebrkoh\u00eb mund t\u00eb rikujtohen reagimet e fundit me t\u00eb cilat jan\u00eb p\u00ebrballur markat si Starbucks dhe McDonald’s pas sulmeve t\u00eb Izraelit n\u00eb Gaza.<\/p>\n\n\n\n

N\u00eb shkurt, McDonald’s njoftoi se konflikti ka “ndikuar ndjesh\u00ebm” n\u00eb shitjet e tij n\u00eb tremujorin e fundit t\u00eb 2023, ve\u00e7an\u00ebrisht n\u00eb Lindjen e Mesme dhe vendet me shumic\u00eb muslimane si Malajzia dhe Indonezia.<\/p>\n\n\n\n

Starbucks, nga ana tjet\u00ebr, njoftoi se pushoi nga puna rreth 2 mij\u00eb persona p\u00ebr shkak t\u00eb bojkotit n\u00eb Lindjen e Mesme.<\/p>\n","protected":false},"excerpt":{"rendered":"

SEDA SEVENCAN Pasi kompania gjermane e veshmbathjeve sportive “Adidas”, hoqi nga reklamat e atlet\u00ebve “imazhin e mark\u00ebs Adidas”, modelen palestinezo-amerikane me fam\u00eb bot\u00ebrore Bella Hadid, p\u00ebr shkak t\u00eb reagimit t\u00eb…<\/p>\n","protected":false},"author":1,"featured_media":41517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-41516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme"],"_links":{"self":[{"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/posts\/41516"}],"collection":[{"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41516"}],"version-history":[{"count":1,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/posts\/41516\/revisions"}],"predecessor-version":[{"id":41518,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/posts\/41516\/revisions\/41518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=\/wp\/v2\/media\/41517"}],"wp:attachment":[{"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alb.shekulliagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}